Man, can SEO be truly confusing! How many blogs, websites, forums, etc are out there all focused on SEO? On bringing you the latest news with SEO and Google updates. On explaining to you the best SEO strategies. On telling you the tips, shortcuts, must dos, and tactics that have become outdated.
With all of the information out there centered around SEO, how are you supposed to know what is right and what is wrong? One company is telling you to link build, the other talks about the importance of content. One says that you should put all of your efforts on one or two really big keywords that will generate you a ton of traffic, and someone else says that you should diversify and focus on the long-tail.
So, who is right?
The truth is, there are a lot of different SEO strategies that work. It’s a great idea to combine several different strategies and components when you’re doing SEO. No one tactic is going to get you all of the results. Many times, it’s a combination of a few different SEO strategies that begin to pay off and get you the rankings and traffic you are looking for.
That said, there are several different SEO strategies that absolutely DON’T work. Here are a few of them:
1. Focusing on the short-tail
Especially when you are starting out with SEO, you never want to focus primarily on short-tail keywords. These highly competitive, one or two word keywords are just too saturated to be able really have any success with.
Instead, it’s much smarter to go after long-tail keywords. By focusing on several different longer tail keywords combined, you will still be able to drive large amounts of traffic to your site, but without all of the saturation and competition that will come with the shorter-tail words.
2. Not diversifying
Focusing on the short-tail isn’t the only mistake that some people make when it comes to SEO. They also forget to diversify. Even if you are being smart and going after long-tail keywords, it still isn’t a good idea to put all of your efforts on only a few. First off, you need to have a lot of keywords that will add up to bring you the amounts of traffic that you want.
On top of that, diversifying your keywords and SEO strategies will provide you with protection in the case that you lose a ranking or Google’s rules change. If one or two keywords are bringing in the majority of your traffic and you lose your rankings on one of those keywords, you will take a huge hit. Or if you’ve put all of your efforts into only one SEO strategy, and Google decides they don’t like that strategy, you’ve all of a sudden lost all of your rankings. Whereas if you’ve diversified, you won’t be impacted nearly as badly by one of these changes.
3. Only doing link building
Link building is a vital component to any SEO strategy. But it by no means should be the only component. While driving links to your website is important and beneficial, you must also make sure that you are writing new content for your site. Your first priority with your SEO strategy should be to provide value to your visitors. Everything else should come second to that. If you do that, you will be rewarded by the search engines, and you will also have much happier visitors.
4. Only focusing on the search engines
Many people only think about how the search engines will react to their SEO efforts. I mean, they are the ones who are providing the rankings after all! But if you are not also taking into consideration your current and potential visitors, then you are doing yourself a disservice. In the end, it’s the visitors who turn into potential customers. So make sure that you have them in the forefront of your mind when you are doing any SEO techniques. You want to make sure that all of your SEO strategies will not only make the search engines happy, but will also help the “end-user.”
5. Only caring about rankings
Rankings aren’t the only metrics that matter when it comes to SEO. Make sure that you always remember that. So many people get so consumed with rankings, they forget about everything else. They only do things that will directly increase their rankings. They don’t think about if those rankings will generate the amounts of traffic they are looking for, or even more importantly the type of traffic they are looking for. Higher rankings don’t do you any good if they aren’t bringing you the type of visitor you need. Instead of only focusing on rankings, focus on providing more value to your potential visitors and potential customers. This will bring you the most benefits in the end.
Nicole is a content writer for AgencyPlatform.com. Their advanced SEO technology ranks your clients’ sites higher, faster and more stably than ever before. Find out about their seo reseller plans.