SEO Ultima

Google has recently announced that they will be releasing an update to their Penguin algorithm also called “Penguin 2.0.” This algorithm update, which targets web spam and addresses black hat SEO techniques, is again sending website owners and SEOs scrambling as they sit and wait for the effects of the new changes. Google’s head of [...]

You may not have realized this just yet, but Google+ is becoming yet another extremely valuable resource for your SEO efforts. It may not yet have the user base of FaceBook, but it is quickly growing in popularity and usage. In fact, many bloggers and Social Media experts are viewing Google+ as one of the [...]

Modern customers appreciate dynamic content. While it may be easy to plug in the right SEO into your call to action and hope for a social response, it will fail to impress viewers out in the digital world. Instead, make your content interesting and truly engage customers to give your marketing the extra push it [...]

The importance of attaining a high ranking in local search engine results grows every day.  There are many reasons why ranking highly in a local area is beneficial to a business. Consumers and businesses are using more specific search terms than ever before Search is becoming more personalized to where people live and their search [...]

Introduction It is vital for you to first establish whether your site has been hit by Google Panda or Google Penguin. The Penguin algorithm was launched around the 24th April 2012 so traffic drops near this date indicate that Penguin is responsible. You will also notice that the keywords you have used the most in [...]

The web stratosphere revolves around search engines.  A large part of utilizing the web to grow a successful business, online or off, is driving profitable traffic through search engines.  With over 94% of Internet users using search engines to find what they’re looking for, having an effective presence there is vital. Google has the overwhelming [...]

If you’re running a small business or considering setting one up, money is likely to be in short supply and what funds you do have generally go on staff and administrative costs. More often than not, there’s little money left for online marketing, however the great thing about websites and SEO is that there doesn’t [...]

So the Marketo guys published yet another cool infographic, so let’s divide it into pieces and get the juice out of it. First, the reasons to use content marketing: Risk mitigation, Lead Generation, Lead Nurturing and Lead Scoring. About this 4, I would consider risk mitigation to be the least important, both for marketers and [...]

“Content is king” – we have all heard this saying over and over. And while I believe it is true, I think we need to add a truly great strategy that stands behind it. Content is the king-to-be and content strategy is the crowning ceremony Content marketing and its shortcomings Every online marketer nowadays knows [...]

After all the Panda and Penguin dust had settled, companies and websites altered their marketing methods, shifted their focus and ultimately planned almost a whole new ecommerce game plan.  For those still standing and fighting the search engine God along with the big box competitors, here are three trends we see making waves this year [...]