March 20, 2014

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Fix SEO Errors to Boost the Site Visibility

If you are not getting the desired site ranking from your existing SEO strategy, you should start looking for issues with the website itself. Blaming content, keyword creation and creating back links won’t do any good in case there is a technical issue with the website itself. There are endless ways by which you can [...]

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Content-marketing-social-media-copywriting

February 11, 2014

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How Content Marketing Is Changing

Whereas Google updates like Panda went after low-quality content and Penguin sought out those cheating the system, all Hummingbird wants is conversation. When Google announced the new search algorithm—its biggest overhaul since Caffeine in 2010, affecting 90% of searches—the core function they touted was better interaction with the user. Google is now more equipped to [...]

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link_building

January 23, 2014

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TOP SECRET: An Awesome SEO Tip Inside

Want to know a secret of the SEO industry? Come a little closer and I’ll tell you. It’s called link baiting. It’s the process of creating a piece of content for the sole purpose of getting others to pick it up on their sites, link back to your site, or share it on social media. [...]

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December 22, 2013

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Onpage SEO Even Your Grandma Can Do!

SEO_plan

Over the years I have reviewed a lot of websites onpage SEO (search engine optimization), and there are a number of key issues I always find.  The truth be told SEO services are very expensive, and a lot of fundamental things can be done on your own without having to hire a SEO company.  In [...]

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December 18, 2013

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Does Google Trust Directories?

Web-Directory-Submission

In this contemporary era, internet use is growing more rapidly than ever. In recognizing this fact, more and more businesses are creating websites that will be used as tools to expand their online presence. While there are many ways that business owners can make their websites more visible, being listed in a web directory is [...]

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December 15, 2013

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Clever Ideas to Optimize Your PPC Ad Text

PPC Cycle

When your PPC ads don’t perform well enough, the traffic quality and the bids are not always the ones to blame. The content of the ad plays a huge role in the overall performance of your campaign. Especially, when we are dealing with text ads and the words are pretty much the only thing that [...]

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December 12, 2013

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The 6 Simple Steps to Better Conversions

conversion rate

SEO or search engine optimization, is a must for all websites, but it’s not as simple as filling your copy with keywords. A lot has changed over the years, and the most powerful search engines will not only consider your website spam if you do this, but the real live people who read them will [...]

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December 7, 2013

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Some Great Conversion Rate Optimisation Tips for Start-Ups

conversion-rate-architecture

One of the most crucial aspects of inbound marketing is conversion rate optimisation. Once you’ve got your customer to visit your site, how do you get them to stay long enough to make a purchase? For new start-ups this is even more crucial given you need to start making money as soon as possible, but [...]

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December 5, 2013

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How to Make Your Content Scalable for Each Client

content marketing strategy

Delivering scalable content to your clients plays an integral process for your publishing services. Scalable content involves your ability to meet the demands of creating different versions of a websites while publishing the same content that takes different forms. Designing multiple websites can be challenging especially when you need to align your scalable content output [...]

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December 4, 2013

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Five Free SEO Tools to Help Your Online Business

free seo tools

With Internet penetration growing at a phenomenal pace, it is an exciting time for online businesses. By responding to customer needs and analyzing the competition, online businesses can meet their business targets and stay one step ahead of the game. A major determining factor for the success of any online business venture is search engine [...]

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