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Inbound marketing

June 14, 2013

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Wielding the Potential of Inbound Marketing

Inbound marketing is a modern form of marketing that is designed on the basis of the following three principles; Attract the attention of the consumers Produce and public engaging content which attracts people to your online presence Make the business easy to find, especially within the online sphere Inbound marketing is, therefore, composed of the [...]

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May 31, 2013

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Tips for Successful SEO in 2013

Practically since its inception, online marketing has revolved around search engine optimization. Indeed, over the last few years SEO has become the big buzzword in the world of online content marketing. And while many people are familiar with the SEO 101 definition of the term – adding targeted keywords to online content in order to [...]

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May 22, 2013

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Preparing Your Link Profile for Penguin 2.0

Google has recently announced that they will be releasing an update to their Penguin algorithm also called “Penguin 2.0.” This algorithm update, which targets web spam and addresses black hat SEO techniques, is again sending website owners and SEOs scrambling as they sit and wait for the effects of the new changes. Google’s head of [...]

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May 16, 2013

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The Pitfalls in International SEO

You are based in the United States where your website’s ranking had been consistently respectable across all search engines. You then establish separate sites in the United Kingdom, Germany, Australia, and the Philippines. Your SEO strategy in the Philippines is yet to be implemented.Your website is gaining ranks in the UK but your conversion rate [...]

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May 7, 2013

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Utilizing Google+ for Your SEO Campaign: Top 4 Tips

You may not have realized this just yet, but Google+ is becoming yet another extremely valuable resource for your SEO efforts. It may not yet have the user base of FaceBook, but it is quickly growing in popularity and usage. In fact, many bloggers and Social Media experts are viewing Google+ as one of the [...]

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May 5, 2013

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4 Easy Ways to Increase Social Engagement and Link Response

Modern customers appreciate dynamic content. While it may be easy to plug in the right SEO into your call to action and hope for a social response, it will fail to impress viewers out in the digital world. Instead, make your content interesting and truly engage customers to give your marketing the extra push it [...]

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May 3, 2013

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10 Interesting Facts About Content Writing

  Many companies underestimate the power of content and don’t really emphasize on content marketing which in real is one of the major factor to drive audience towards your company and products. Every piece of content created should have a marketing plan hidden in it to get a huge amount of traffic from all over [...]

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April 29, 2013

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Using Schema Code to Improve Local Search Rankings

The importance of attaining a high ranking in local search engine results grows every day.  There are many reasons why ranking highly in a local area is beneficial to a business. Consumers and businesses are using more specific search terms than ever before Search is becoming more personalized to where people live and their search [...]

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April 22, 2013

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How to Repair Your Google Rankings

Introduction It is vital for you to first establish whether your site has been hit by Google Panda or Google Penguin. The Penguin algorithm was launched around the 24th April 2012 so traffic drops near this date indicate that Penguin is responsible. You will also notice that the keywords you have used the most in [...]

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April 18, 2013

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Search Engine Marketing –Paid and Organic Search Marketing Strategies

The web stratosphere revolves around search engines.  A large part of utilizing the web to grow a successful business, online or off, is driving profitable traffic through search engines.  With over 94% of Internet users using search engines to find what they’re looking for, having an effective presence there is vital. Google has the overwhelming [...]

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